Spain promotes olive oil

by S. C.

The €16 million European-wide campaign is being funded by the EU, with the association of olive oil producers in Spain and the Spanish Ministry of Agriculture.

Quatro has been called in to promote the three-year campaign in the UK. It will focus on associating olive oil with the health and wellbeing benefits of a Mediterranean lifestyle.

The campaign aims to increase olive oil consumption, both in countries where there is already a strong cultural tradition of olive oil consumption, and also in markets where this cultural tradition is less strong.

The campaign will cover the UK, Spain, France, Belgium and Holland.