A marketing consultant become a winemaker: Ampelio Bucci

The passion for agriculture came later but his family owned a large estate in Marche region for centuries. His model Man? Carlo Petrini

by T N

Ampelio Bucci economist, consultant in new marketing for Italian and International companies, mostly in fashion, design and food. Farmer in Marche region, he is also a well-known winemaker. With his Villa Bucci wine, he has succeeded reinventing a new tradition. Professor in Entrepreneurship and Design Management at Domus Academy, IULM University and Brera Academy in Milan.

Why do you decide to make business in farming?
At the beginning was not a personal choice. My family owned a large estate in Marche region for centuries. I have started to manage our property when I was very young. But the passion for agriculture came later.

Do you feel more a peasant, a farmer or a business men?
In my heart I feel as a farmer but also entrepreneur in order to transform the agricultural “commodities” in “products” ready for the markets.

A definition of farming
Today we can say that “agriculture” is the future of humanity as all aliments are coming from agriculture

An adjective for defining the world of farming
Exploited by industry, commerce and politics

A keyword for the future of farming
To become more entrepreneurship

A model men
Carlo Petrini, the founder of Slow Food. He gave to the farmers the conscience and the pride of their role that was lost during the two centuries of the modern industrial era.

Someone to… go to the hell
The Monsanto CEO (and the OGM lobbysts) because they are trying to kill agriculture, eliminating the natural traditional way to saw natural seeds.

A book concerning the rural world you’d suggest to read
“Il ritorno dei contadini” by Silvia Perez Vitoria ed. Jaca Book, 2007 Milano
Original edition “Les Paysans sont de retour”. Ed.Actes Sud, Arles 2005
(I don’t know the title in English)

Your favorite book
In this moment “The Craftsman” by Richard Sennett, Yale University Press, 2008 New Haven & London.

Your favorite song or composition
Goldberg Variations of J.S.Bach, played by Glenn Gould

Your unforgettable movie
“Short cuts” by Robert Altman 1993

What would you like to find after passing away?
The memory of what we have done of positive during the life.