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New Zealand wine show exports grew 10%

New Zealand Wine show exports for the 12 months to June 2014 grew 10% to reach $1.33bn. Value growth was driven by the US, up 16% to $328m, while smaller markets such as Germany and the Netherlands also saw strong growth. Export value to Chine decreased -8%. The value of bulk white wine increased 7% to $4.00 per litre during the year, while packaged wine was down slightly to $8.32 per litre. Both Australia and the UK saw the average price per bottle rise.

The winegrowers' association also noted that 445m tonnes of grapes were crushed in 2014 harvest, a steep rise on the 345m of 2013. This will serve to replenish stocks following relatively lean crops in recent years. While the bumper harvest is likely to see a return to price deflation on the domestic market and a renaissance of 'second tier' brands, brands priced between mainstream and premium, it will also likely lead to increased export focus in the years ahead.

by S. C.
26 august 2014, Food & Fun > Business

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