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The great chocolate event arrives in Switzerland, from 26 through 29 March 2009, with “More Chocolate”… There’s a desire for more chocolate
Lugano has been chosen as the city that will host the first Swiss edition of Eurochocolate from 26 through 29 March 2009. The most important chocolate festival in Italy, and the most well-known in Europe, now arrives in Switzerland, where the food of the gods is not just a fundamental element of the national tradition, but it has always been considered, in Ticino also, one of the best-known symbols of Swissness in the world.
With a per capita average consumption of 12.3 kilograms, the Swiss are the world’s biggest consumers of chocolate. It could not be otherwise, if we consider that the top product of the national confectionery industry, with a production of approximately 180,000 tons per year, is chocolate.
The event will be organized in a partnership with the Eurochocolate staff and the Isicom SA agency of Lugano, with the sponsorship of the City of Lugano, Lugano Turismo, GastroTicino, Hôtelleriesuisse Ticino, and the Accademia Italiana della Cucina, and will follow the consolidated format that characterizes every edition of Eurochocolate, which began 15 years ago in Perugia.
Exhibits, educational workshops for adults, youngsters, and children, guided tastings, shows, and enjoyable entertainment will accompany the Chocolate Show, the big, sweet bazaar where Swiss chocolate will be the undisputed protagonist, with a significant focus on local production.
For children, Eurochocolate Swiss offer Children Chocolate in order to learn how cocoa becomes chocolate with the courses for schoolchildren ABCs of Chocolate and Equoscuola (Equoschool) and Nanauà for the Cocoa ways created by the association Così per Gioco. Other important appointments will be Cioccolato con l’Autore (Chocolate with the Writer), in which famous writers present their latest works to the public, accompanied by a sweet cup of hot chocolate, and the exclusive Choco Spa, the wellness area featuring chocolate-based treatments exclusively for the public attending Eurochocolate Swiss and, always in well-being terms, the convention on the many healthy properties of the food of gods.
Celebrating the upcoming Easter, there will be an interesting Exhibit of Easter wrappers coming from the Kramsky private collection, showing how the packaging of chocolate has evolved down through the years, along with the photography exhibit from the historic Florentine Alinari archives, on the processing of cocoa and chocolate.
For all the chocoholics coming to Lugano, there will also be excellent tastings of bread and chocolate, as well as original combinations of chocolate and wines, offered in collaboration with the local bakers’ and confectioners’ associations and sommeliers.
The choice of Lugano as the site of the first Swiss edition of Eurochocolate is due not only to the fact that the Ticino is at the barycentre of the most important chocolate production centres in Switzerland, but mainly because it is here that some of the most important high-quality production houses were founded.
In fact, let’s not forget that Switzerland owes its extraordinary fame as the homeland of chocolate to the great chocolatiers of Ticino, in particular of the Blenio area, who have exported the chocolate-making art all over the world.
Eurochocolate Swiss will thus have the task of promoting the culture of Swiss chocolate and its territory, with the aim of consolidating this pre-Easter appointment over the years to come, as has been the case in Perugia, Italy, where the event attracts around a million visitors in October of each year!
The symbol of the event, in addition to the ever-present Swiss flag, will be an image familiar and dear to all Eurochocolate fans: the chocolatey handprint, designed by Enric Rovira, which has been accompanying the yummy Eurochocolate transfers everywhere.
With the addition of: one more finger. Meaning, of course, more chocolate…
by S. C.
02 march 2009, Food & Fun > Travel