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World wine production in 2015 is at a good average

Global wine production is likely to reach 275.7 million hectolitres, a slight increase of 2% compared with 2014, according to the OIV's early estimates. Italy has again become the biggest producer in the world, followed by France

In 2015, Italy is the biggest global producer (48.9 mhl, +10% compared with 2014), ahead of France (47.4 mhl, +1% compared with 2014) and Spain (36.7 mhl, +4% compared with
2014). In the three main European producing countries, production has returned to a slightly higher than average level.

Elsewhere in the European Union (EU), Portugal and Romania – with forecasts of 6.7 and 4.1 mhl respectively – fall within this trend (+8% and +9% compared with production for the year 2014). Bulgaria has returned to a level of production in keeping with its potential after a very poor harvest in 2014.
In contrast, Germany has recorded a slight fall in production (8.8 mhl, -4% compared with 2014) and Greece a more consistent decline (2.7 mhl, -9% compared with 2014).

The United States (22.1 mhl) has again, for the second year running, recorded a high level of production, without achieving the volumes reached in 2013.
In the southern hemisphere, contrasting developments have been observed: Chile has reached a new record for vinified production with 12.9 mhl (+22.6% compared with 2014), while
Argentina has recorded a significant decline with 13.4 mhl vinified (-12.1% compared with 2014) and South Africa has maintained its 2014 level at 11.3 mhl.

In Oceania, Australian and New Zealand production has remained fairly stable for 3 years, with 2015 forecasts of 12 mhl and 2.4 mhl respectively (excluding the exceptional 2014
production in New Zealand).

World wine consumption

At this time of the year, we do not yet have definitive figures on wine consumption, which is nevertheless estimated within the range of 235.7 to 248.4 mhl. There is also a continuing
internationalisation of markets.
This year, as for the previous year also, balance was achieved in the market. 2015 production will make it possible to cover both consumption and the demand for wines for industrial uses (brandy, vinegar and vermouth).

Focus on the rosé wine sector

In 2014, global production of rosé wines (excluding sparkling wines) is estimated at 24.3 mha, which is 9.6 % of the world still wine production. The production of rosé wines has
grown in recent years, driven by an increase in consumption.
Four countries account for 80% of production: France (7.6 mhl in 2014), Spain (5.5 mhl), the United States (3.5 mhl) and Italy (2.5 mhl).

World rosé wine consumption reached 22.7 mhl in 2014, which is an increase of 20% since 2002. France and the United States are the main consumers of rosé wines, with 8.1 and 73.2 million hectolitres consumed respectively in 2014. Only a few countries have seen their rosé wine consumption drop, and these are countries of historic importance in wine consumption, and specifically rosé wine: Italy, Spain and Portugal. Rosé consumption is becoming globalised and a number of new countries have also begun to consume it, including: the United Kingdom (250 % since 2002), Sweden (750 %), but also Canada (120 %) or Hong-Kong (250 %).

France has recorded the biggest increase in recent years: + 2.5 mhl between 2002 and 2014. Rosé wines going from 17% (in 2002) to 30% (in 2014) of the total still wine consumption.
Since 2002, global rosé wine exports (9.8 million hectolitres in 2014) have seen sustained growth, stimulated by high demand from major consumer countries, primarily non-producing countries such as the United Kingdom, the Netherlands and Belgium. More than 1 out of 3 bottles of rosé wines now crosses a border. The development of consumption is driven by young age groups.

by S. C.
31 october 2015, Technical Area > Grapevine & Wine