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Canada grows trade opportunities in Germany for farmers

Canadian agricultural products will be easier to find on German store shelves due to a new Canada Brand investment of $1 million. Agriculture Minister Gerry Ritz made the announcement today in Germany where he led an agricultural trade mission to grow opportunities for Canadian farmers.

"The Government of Canada’s top priority is the economy, in which agriculture plays a vital role," said Minister Ritz. "This investment will help grocery shoppers in Germany find the great Canadian products our farmers grow and raise, turning market opportunities into a better bottom line for our producers."

The initiative, part of Canada’s Economic Action Plan, will drive promotional activities such as retail and restaurant promotions for a wide range of Canadian products. Germany is a priority market for the Canadian agriculture industry and this investment will boost the German appetite and raise consumer awareness of Canada’s safe, high quality food. Canadian agriculture and food exports to Germany totalled nearly $210 million in 2010.

Minister Ritz met with German Agriculture Minister Ilse Aigner to build on the strong trade relationship of Canada and Germany. Minister Ritz emphasized the importance of science-based approaches to international trade. He raised the need to develop pragmatic approaches and rely on science-based trade that is consistent with international standards. Minister Ritz noted the importance of the Canada-EU Comprehensive Economic and Trade Agreement negotiations and its benefit for Canada’s farmers.

Minister Ritz also congratulated Germany on hosting a successful ANUGA food show, the largest food show in the world. He highlighted the Government of Canada’s support for Canada’s pavilion at ANUGA, which provides an excellent opportunity for Canadian agriculture industry to meet and forge relationships with potential new customers. This year more than 84 Canadian businesses are exhibiting, including 42 companies in the Canada pavilion in the Fine Food Hall and over 30 pork and beef companies in the Meat Hall. In 2009, Canada’s pavilion at ANUGA resulted in $132 million in either on site or follow up sales.

Minister Ritz is now going to Russia where he will lead a Canadian industry delegation and meet with government and industry Russian representatives.

by S. C.
14 october 2011, World News > America

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