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US control state sales rise by 4.4%

During October, nine-litre spirits case sales in the control states were up 4.4% compared to same month last year sales. Rolling 12-month volumes grew 3.7%, up from September's 3.4%. Iowa, Idaho, Maine, Mississippi, Montana, Ohio, Oregon, Pennsylvania, Virginia, West Virginia and Wyoming reported monthly growth rates exceeding their 12-month volume trends.

Control state spirits shelf dollars grew 6.6% during October while trending at 6.3% during the past 12 months. Iowa, Idaho, Maine, Mississippi, Montana, Ohio, Pennsylvania, Utah, Virginia, West Virginia and Wyoming reported growth rates at, or exceeding, their 12-month trends.

Price/Mix for October is 2.2%, down from September's 2.8%.

During October, Irish whiskey, with 0.8% share of the control states' spirits market, was the fastest-growing category with 20.9% reported and a 12-month trend of 19.4%. Vodka, with 35% share, grew during the same periods at 5.2% and 5.9%. Brandy/Cognac, Canadian whisky, cocktails, cordials, domestic whiskey, Irish Whiskey and Scotch grew at rates that exceeded their 12-month trends.

October's wine case sales growth rate was 6.6%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland and Wyoming reported 6.2%, 4.7%, 6.6%, 11.6%, 8.1% and 16.1% respectively. October's rolling 12-month wine volume growth, 4.4%, is up from September's 4.1%.

by S. C.
27 november 2012, World News > America

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