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2012 wine sales in US reach new record

Wine sales in the US from all production sources—California, other U.S. states and foreign countries—increased 2% from the previous year to a new record of 360.1m nine-litre cases with an estimated retail value of $34.6bn, according to wine industry consultant Jon Fredrikson of Gomberg, Fredrikson & Associates.

"The U.S. is the largest wine market in the world with 19 consecutive years of volume growth," said Wine Institute president and CEO Robert (Bobby) Koch. "Competition for retail shelf space and consumer attention is intense, so California's high quality, record winegrape harvest in 2012 could not have come at a better time. California vintners continue to respond to growing worldwide demand with a wide array of outstanding wines from regions throughout the state and Wine Institute is supporting the effort by opening markets and eliminating trade barriers in the US and abroad."

"Wine shipments to the US market climbed by nearly 50% since 2001 and it is likely that American consumption will continue to expand over the next decade as wine continues to gain traction among American adult consumers" said Fredrikson. "The amazing diversity of choices and exciting new offerings are attracting new consumers and boosting consumption. Among the key growth drivers are favourable demographics, a widening consumer base and increasing points of distribution in both on- and off-sale outlets. For example, Starbucks is now serving wine in some key markets and Amazon.com and Facebook Gifts both sell wine online."

Varietal Trends in Chain Retail Outlets
Wine sales in US food stores and other off-premise measured channels from all domestic and foreign producers grew 2% by volume and 6% by value, according to Nielsen. California wines grew faster than the overall category by a full percentage point. By varietal in the table wine category, Chardonnay remained the most popular varietal with a 21% share of volume, followed by Cabernet Sauvignon, 12% volume share; Merlot, 9% share, and Pinot Grigio/Gris, 8% share. The largest percentage gains were Muscat/Moscato, up 33% in volume with 6% market share, and domestic red blends/sweet red wines, up 22% in volume with 5% share of market. Also of note was Malbec, up 21% by volume with a 1% share.

Sparkling Wine and Champagne
Shipments of sparkling wine and champagne reached 17.7m cases in 2012, up 2% over the previous year. California sparkling wine grew 3% with Moscato based sparklers driving the growth. While overall total 2012 volume slowed after a major surge in 2011, sparkling wine shipments to the US in 2012 were at their highest level since 1987.

US Wine Exports
US wine exports, 90% from California, reached $1.43bn in winery revenues in 2012, an increase of 2.6% compared to 2011. Volume shipments reached 47.2m cases. Of the top markets for California Wines, the EU's 27-member countries are the largest accounting for $485m, up 1.7%; followed by Canada, $434m, up 14%; Hong Kong, $115m, down 30%; Japan, $111m, up 6%; China, $74m, up 18%; Vietnam, $27m, up 22%; Mexico, $20m, up 4%; South Korea, $16m, up 26%.

by S. C.
17 april 2013, World News > America

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