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Olive oil consumption is growing in India

The burgeoning Indian middle class is hunger for healthy food alternatives and olive oil is poised to gain significant market share in the wellness food industry in the country

India is the second largest populated country after China. It is a country of enormous economic and social contrasts. India offers a complex marketing arena and demands high specificity in the assessment of its market opportunities for various classes of goods. India’s more than one billion people inhabit four climatic zones and speak at least 15 official languages. People of India follow several religious and personal beliefs differ enormously in their food habits and social customs under varying states of human development from the highly affluent to the utterly destitute.

The strong economic growth of the latest years combined with a greater exposure to western ideas and customs has created a new middle class in India, hunger for healthy and wellbeing food alternatives and Olive Oil is well positioned to be a leader in the category.

Olive Oil is still little known in India and no brand commands a significant leadership position in the market, what represents a great business opportunity for those involved in the manufacturing, exporting of the product.

With that in mind, FMCG Research presents "Entering the Olive Oil Market in India" - The Successful Exporter's field guide - a new market research report created to help manufacturers, exporters, agents to better understand the Olive Oil trade in India.

Created with the exporter/manufacturer in mind, this report is unique in its collection of highly relevant data, from legislation and import procedures, to analyses of brand positioning, pricing levels, analyses of distribution channels, and more.

The report starts with an overview of India's macroeconomic indicators, including data on the various Indian consumer classes and food expenditures intended to help exporters understand the basic behavior of the Indian consumers.

Chapter two of the report analyses the food retail in India, including data on "current" and "emerging" models. It provides the information needed to understand the dynamics of this unique retail environment and a detailed section on the Organized retail market, complete with descriptions of the top organized retailers and their contact information.

Chapter three covers the food distribution structure in India, emphasizing the Olive Oil distribution scheme. The report identifies sectors of the industry posed to be large direct consumers of Olive Oil and presents contact information for 200 companies in this category. This chapter also deals with logistics, clearance procedures at ports and airports, inland shipping costs, insurance and more.

Chapter four brings and overview of the Edible Oil market in the country, with emphasis in olive oil. It includes tables on import of edible oil from 2008 to June 2010 and others. It details Olive Oil imports, from 1999 to June 2010, with total of tones imported for many HS codes. It also includes tables on total of imports from country of origin from 1999 to Jun 2010.

Chapter five covers government regulations, policy and duty on edible oils. It explains the rules and regulations of imported foods and their impact on the Olive Oil industry in India.

Chapter six is devoted to the promotion of Olive Oil in the country. It highlights the efforts from Spain, Italy and the European Union to increase awareness and consumption of Olive Oil.

Chapter seven compiles market data in several tables, including Compound Annual Growth Rate (CAGR) of Olive Oil Market 2007 – 2012.

In this chapter you will also find a list of the top 31 brands currently in India and their countries of origin.

The main brands are highlighted, with detailed description of their offerings and market share. Prices at retail level are provided for the major brands of Extra Virgin Olive Oil, Pure and Virgin Olive Oils and Olive Pomace Oil. Markups are explained for the many levels of the distribution chain. The chapter ends with a comparative study of market share of selected brands.

Chapter eight provides market entry strategy, explain entrance routs and analyses the most relevant options to establish presence in the country. It also covers brand promotion in India, including also a detailed list of food exhibitions in the country.

Chapter nine list 70 major importers of olive Oil in India, with contact information.

The future of Olive Oil in India is discussed in Chapter ten, stressing the reasons Olive Oil represents a major business opportunity in the country.

If you are in the Olive Oil industry you will benefit greatly from the information compiled in "Entering the Olive Oil Market in India" - The Successful Exporter's Field Guide. You will save time and money, having in your hands invaluable research that will provide you with an insider's view to this emerging industry.

by Graziano Alderighi
04 october 2010, World News > Asia