Year 12 | 21 January 2020 | firstname.lastname@example.org
China is the native land of tea leaf. It can be divided into six categories, green tea, black tea, and so on. In China, there are about 20 provinces for the production of teas and about 80 million of tea farmers, which is the real powerful country of the production of tea-leaf.
Since the reform and opening up, Chinese tea industry enters the new development stage reliance on policies, investment and the progress of technologies. In 2008, the planting area of tea gardens and the output of teas ranked the first globally, and the export of teas ranked the third in the world. The constant expansion of the export scale of teas plays a significant role in improving the level and competitiveness of Chinese tea industry, at the same time, increasing the incomes of tea farmers.
In 2009, driven by the sound social environment, Chinese tea industry reached the new high point—the national planting areas and output of tea leaves all ranked the first in the world. Nowadays, because of the enthusiasm for organic teas, tea cultures, health teas, as well as the rise of brand-name and high-quality teas, the traditional regional consumption habit of tea-leaf is about to resolve, which is replaced by the modern and diverse consumption trend. It indicates the fact that Chinese tea industry is developed from the tradition to the modern development stage. It can be concluded as the following three characteristics.
First and foremost, the export volume of Chinese tea-leaf is on the rise, while the export price declines. It is for the reason that tea leaves are not only faced with the green trade barrier but also some brand problems in the international tea-leaf market. A number of well-known teas exist in China, while well-known teas are not equal to famous brands. The lack of strong brands in tea leaves has become the barrier for the development of Chinese tea industry. Chinese tea industry should make great efforts to change well-known teas to famous brands. The key to solving the problem is to raise the awareness of intellectual properties and brands so as to form the complete brand series of famous teas, countries and brands. Only by changing the traditional development mode can Chinese tea industry step towards the modernization.
Moreover, the kinds of tea-leaf are from singleness to diversification. In recent years, organic teas become a hot consumption. In addition, functional teas and health protection teas have become the new tendency of tea consumption. On the basis of maintaining traditional tea perfume, the emerging health protection teas are added into Chinese medical herbs, such as the rose, honeysuckle, semen cassia and so on for the protection of health in line with different consumer demands. Health protection teas meet the demands of parts of consumer groups, and it is with the high additional value.
Furthermore, the tea-leaf has developed from regions to the nation, and even the world. Although China is the native land of the tea-leaf, many Chinese people do not drink teas regularly. In the past 20 years, the tea-leaf consumption per capita increased by near three times, while it only remained 0.4 kg, which was less than the consumption level of the world with 0.5 kg. It also presents that China's tea-leaf market is full of business opportunity. Therefore, it is also one of the reasons that tea industry is regarded as the most promising industry in the 21th century.
Because the demands of domestic and overseas markets increase steadily, the increase potential of Chinese tea industry is huge in the future. From the domestic situation, drinking teas becomes the habit of a majority of Chinese people, and teas are turned into the indispensable health and spirit beverages. Moreover, with the popularity of healthy consumption concepts, the tea is accepted, favored and pursued by more and more people. In terms of the international demand, Chinese tea export always keeps the steady increase momentum. Chinese tea enterprises must walk towards the world.
Related research report:
by S. C.
01 june 2012, World News > Asia