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Milk consumption growing rapidly in India

IMARC Group, one of the world’s leading research and advisory firms, finds that the total consumption volume of milk in India grew at 5.3% during 2010-11 - 2011-12. Estimates from their latest report “Indian Dairy Market Report & Forecasts 2012-2017” suggest that the total market for dairy products in India is expected to surpass US$ 86 billion by 2017.

Milk in India is perceived to be associated with good health and wellness; as a result, it represents a major part of the Indian diet. Apart from its direct consumption, milk is also used in the preparation of various other products like tea, coffee, yoghurt, curd, cheese, paneer, traditional sweets, butter, ice cream, ghee, etc. This has resulted in India becoming by far the world’s largest consumer of milk.

Currently around 49% of the total milk produced in the country is consumed as liquid milk. Out of the reaming 51%, around 26.5% of the total milk is converted into ghee, 7% is converted into curd and 6% is converted into butter. The remaining 11.5% milk is converted into other dairy products such as paneer, khoa, ice-cream, etc. Dairy products in India are currently consumed fresh with a very small share being processed for value addition. With the growth of the health and wellness market, however, we expect the market for value added dairy products to grow exponentially in the coming years.

IMARC Group’s new report “Indian Dairy Market Report & Forecasts 2012-2017” an updated and far more extensive and analytical version of their popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market.

by S. C.
29 august 2012, World News > Asia

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