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Consumption of ghee in India will grow

India currently represents both the world’s largest producer and consumer of ghee. Due to its numerous benefits and the fact that it has represented an integral part of the Indian diet, ghee represents the second largest consumed dairy product in India after liquid milk. Ghee is currently used in India for various purposes; these include cooking food, traditional rituals, medicinal uses, etc.

IMARC Group, one of the world’s leading research and advisory firms, finds that ghee has a strong penetration in both urban as well as rural households. Findings from their latest report “Indian Dairy Market Report & Forecasts 2012-2017” suggests that an increase in both rural and urban incomes coupled with an increase in the consumer base is expected to expand the per capita consumption of ghee in India. Estimates from the report suggest that during 2011 and 2017, the total sales for ghee are expected to grow at a CAGR of 14%. The report has also done a comprehensive analysis on the competitive landscape of ghee and various other dairy products in India. The report found that although the size of the organized ghee market was significantly smaller than the unorganized market, it is currently exhibiting a faster growth.

IMARC Group’s new report “Indian Dairy Market Report & Forecasts 2012-2017” an updated and far more extensive and analytical version of their popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market. The first section quantifies the Indian dairy market into fourteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.

by S. C.
10 september 2012, World News > Asia