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The future of Malaysian foodservice to 2016

"Malaysian Foodservice: The Future of Foodservice to 2016" provides a top-level overview and detailed market, channel, and company-specific insights into the operating environment for foodservice companies. It is an essential tool for companies active across the Malaysian foodservice value chain, and for new companies considering entering the market.

The Malaysian foodservice market remained insulated from the European recession. The widespread use of technology, increasing disposable income, and increasing health awareness, have made the market a lot more competitive than before. The market is expected to grow further between 2012 and 2016, driven by the rising number of households in the country, the rise in the number of the population who are employed, a rise in disposable income, and the development of healthier and more nutritious eating habits.

Tourism complements the development of the foodservice industry in Malaysia
The tourism industry has boosted the foodservice industry to a large extent, and is expected to do so over the forecast period as well; the influx of tourists that visit Malaysia has led to an increase in foodservice sales, as people like to dine out.

Increasing disposable income and the growing population of working women has boosted the growth of the foodservice industry
The annual per capita disposable income in Malaysia increased from US$3,114.7 in 2006 to US$4422.8 in 2011, and is expected to grow further, to US$5261.416 by 2016. The increase in disposable income has boosted consumer expenditure on eating out.

Increase in disposable income leads to an increase in demand for organic food
With a consistent increase in disposable income, the working population continues to seek high quality and diverse foodstuff. There is a demand for healthy food items amongst the health conscious, young, and educated consumers

Increase in health awareness has resulted in a higher demand for healthier meals
The recent increase in health awareness and food safety concerns amongst the Malaysian urban educated population, has given rise to the demand for healthier meal options, which has led to a wider range of healthy options on restaurant menus.

Western-style cafes and fast-food chains gaining popularity
The Malaysian foodservice industry is extremely diverse, and consists of various chains and independent hotels, restaurants, cafes, and vendors.

by S. C.
14 october 2012, World News > Asia

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