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The market for flavoured milk in India is expected to grow

With Indian consumers slowly moving from carbonated soft drinks to healthier options, flavoured milk represents one of the fastest growing segments in the Indian dairy market. Research firm IMARC Group expects this market to grow at a CAGR of around 21% during 2012-2016, according to its latest report titled “Indian Dairy Market Report & Forecast: 2012-2016”. According to an analyst at IMARC Group, “The flavoured milk segment comes into the ready to drink beverage class. With increasing urbanization and sedentary lifestyles, the ready to drink flavoured milk segment represents a very convenient option for the Indian middle class where there are no hassles to boil, add external ingredients or serve this milk. Moreover, the advent of single-serve, resealable plastic bottles or tetra packs have made this category of milk more convenient for consumers to drink and easier for distributors to ship”.

Apart from the convenience factor, the flavoured milk category is also driven by an increasing trend of Indian consumers shifting towards the health and wellness segment. The flavoured milk segment is one that is driven by the well-to-do income class, where consumers are shifting from carbonated drinks to natural and nutritious drinks such as juices and dairy products. Driven by this trend, manufacturers of flavoured drinks are continuously innovating their products in such a way so that they appeal to consumers both in terms of nutritious value as well as taste.

This study, an updated and far more extensive and analytical version of our popular 2011 study, provides and draws upon a comprehensive analysis of every major dairy segment in India. The study, which has been undertaken using both desk research and two waves of qualitative primary research, has analyzed three aspects of the Indian dairy market.The first section quantifies the Indian dairy market into fifteen major segments and investigates the current and future opportunities in each of these segments. The second section provides an in-depth understanding of dairy consumption patterns among Indian consumers and the potential of value added dairy products. The third section investigates into the usage of natural colouration in dairy products and evaluates their current and future potential.

by S. C.
18 march 2013, World News > Asia

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