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Consumers benefit as supermarkets tempt shoppers to buy their fruit and veg online

The best kept supermarket secret reveals how consumers can save up to £20 on their next grocery shop at Tesco, Sainsbury’s and Ocado

Leading food voucher website advices UK consumers to take advantage of the current wave of grocery vouchers as supermarkets frantically compete over online shopping baskets.

This month has featured more supermarket vouchers than ever before with savings up to an impressive £20 on grocery orders. The most generous supermarket in April was leading online grocery provider Ocado, the company recently released three Ocado voucher codes, each offering a different discount, from £10 to £20.

Supermarket voucher codes can be found on websites such as, which specialises in food related discounts. The codes are quick and easy to use, a shopper simply enters their code at the online checkout and instantly receives a discount.

Currently Tesco, Sainsbury's, Asda and Ocado offer vouchers to online shoppers. Tesco voucher codes remain the most popular with a £10 discount available throughout the year.

All four supermarkets continue to compete for a share of the growing online grocery market. Competition is fierce especially as consumers prove to be less loyal to a particular supermarket when shopping online. This means voucher codes offer a great way to attract new customers.

Andy Hogan, editor of, comments
"At a time when food prices are increasing, these incredible online savings from supermarkets are a must. For a consumer to save up to £20 on their next grocery shop is a huge reward for simply trying, what turns out to be, a very convenient service."

Here are 3 quick consumer tips for using a supermarket voucher.

- Check the minimum spend of your voucher, many vouchers require a minimum spend of at least £50, refer to the terms and conditions if unsure.
- Check the expiry date as you may find that the voucher has expired and no longer works.
- Is the voucher valid for first time customers only? Many supermarket vouchers are only valid for your very first grocery shop. Why not try a competing supermarket or online-only provider such as Ocado. partners with a number of the UK's leading supermarkets to secure consumers fantastic discounts on their grocery shops. The website sees thousands of money conscious visitors pass through its website every month. A recent surge in visitors searching for supermarket related vouchers, suggests that shoppers have an increasing appetite for more savings at the supermarket.

by S. C.
25 april 2012, World News > Europe