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Turkey wants to boost internal olive oil consumption

Turkey now produces 200,000 tons of olive oil every year and this is expected to grow fast, but the external market is not enough to absorb the production

Turkey invests a lot on olive oil production in the past years and now produces 200,000 tons of olive oil per annum and this is expected to reach 600,000 tons in three years.
If this forecasts will be confirmed, Turkey will become the second producers of Mediterranean area.
Turkey is currently focusing on China as its most coveted export market for olive oil. The Olive and Olive Oil Promotion Committee (ZZTK) plans to hold special olive oil-related activities in China this year as part of the “Year of Turkey” in China next year and has applied to Turkey’s Culture and Tourism Ministry for support.
Export will be not sufficient for so increasing production, so ZZTK plan to boost internal consumption.
“While Greece consumes 25 kilograms of olive oil per capita, Italy consumes 11.5 kilograms and Spain 10.4 kilograms, Turkey only consumes one kilogram per capita. Recently, with the boom in healthy living, there has been an increase in consumption in Turkey,” said Ölken, president of the Olive and Olive Oil Promotion Committee.
The ZZTK held a series of promotional activities in shopping centers in Istanbul, Ankara and Bursa last year and has branched out to shopping centers in Trabzon, Eskişehir, Erzurum and Konya, this year targeting the Black Sea and Anatolian provinces.
Customers who visit the olive oil promotion events get to sample olive oil and learn about its use, benefits and diverse varieties.

by T N
03 september 2012, World News > Europe

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