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The most important meeting point of the international fruit branch: Berlin

Since 1993 the Fruit Logistica takes place in Berlin. Once a year, in February, decision makers, producers, importers, exporters, packing stations and logistics companies – briefly, everybody who works in the fruit trade, come together in Berlin.

The Fruit Logistica that has developed from the Fresh Forum is a must in the branch. The fair offers not only an extensive market review, but also informs about new products, technologies and the trends of the next years.

Over 56.000 decision malers from 127 countries met in 2012 in Berlin. During the three fair days more than 2.500 exhibitors from 83 countries presented their whole product range. Beginning with the production, distribution to marketing and the point of sale, the whole supply chain is covered.

The focus of the most visitors is on establishing new, international contacts and customer acquisition. Therefore advertising plays an important role. To attract the customer’s and new partner’s attention also outside of the fairground, many exhibitors advertise in whole Berlin.

The most fair attendees and exhibitors arrive with the plane in Berlin, why airport advertising is highly recommended. There are only a few parking spaces around the fair: therefore advertising at the surrounding stations as wells as taxi advertising are the perfect advertising media to reach all visitors and exhibitors. Find more information here: http://www.wtm-aussenwerbung.de/

by S. C.
26 october 2012, World News > Europe

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