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Global Champagne shipments were down 3.4% in 2012

The largest export markets, the UK, the US and Germany, all saw volume declines. China,
Australia, Russia and Nigeria also saw double-digit rises

Global Champagne shipments were down 3.4% in 2012, a loss of some 410,000 nine-litre cases according to the latest figures from Le Comité Interprofessionnel du vin de Champagne (CIVC), France's Champagne body, while turnover was €4.37bn ($5.65bn) – described by the CIVC as 'stable'.

The largest export markets – the UK, the US and Germany – all saw volume declines, with combined shipments to these three markets alone down by over 450,000 cases.

Shipments within France were also down 5.6% to 14.3m cases. Champagne's European struggles reflect the tough economic climate and consumer caution that has seen deep
discounting of Champagne in the off-trade, particularly in the key Christmas season.

While Europe continued to decline, several developing markets are helping to offset the
losses. The fourth-largest export market, Japan, saw shipments up 13.8% in 2012. China,
Australia, Russia and Nigeria also saw double-digit rises.

by S. C.
01 april 2013, World News > Europe

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