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Germany health and wellness market to reach USD 37,839 million by 2017

Health and wellness market has always been considered as an integral part of the lifestyle of the people in Germany. Maintaining healthy standard of living and enhancing ones presence in the society has always gained the majority of preference in Germany. The ageing consumers in Western European countries has created a large segment of individuals for whom health is a primary concern and, in turn, driving their eating habits. Consumers in this market are savvy and well read, and want to be informed about the food and beverages they consume. Due to their wide appeal to the consumer groups, health and wellness food and beverages are not viewed as niche products in the marketplace. Wellness industry in Germany is an amalgamation of products and services such as cosmetics, nutraceuticals and services such as health clubs, spas, gyms and complimentary therapies which are used to attain overall wellness.

Cosmetics and toiletries have been the largest segments of the German health and wellness market, accounting for nearly 60% of the revenue of the market in 2012. Cosmetics is one of the major markets in Germany, comprising of an extensive array of products ranging from skincare, hair care, colour cosmetics, fragrances and men’s grooming products. The mammoth share of the market is supported by the massive range of cosmetics and toiletries products including color cosmetics, hair care products, skin care products, mouth dental care, fragrances, soaps and syndets, after shave/pre shave products and others in the segment and their ever-increasing demand in the market in the country. Cosmetics and toiletries is a segment which is closely related to wellness because it helps people in enhancing their appearances and feeling confident. The demand in this market is always buoyant because of the regular usage and the large number of customers using them.

Health clubs is a major segment of the wellness industry in Germany accounting for nearly 20% of the overall wellness market in the country in 2012. Prevention from lifestyle diseases and other fitness requirements became the motivating factor for people to join health clubs in the recent years. The contributing factors towards growth in the fitness and slimming market in Germany have been raising awareness towards fitness and wellness services amongst the people along with increasing obese population.

According to the research report “Germany Health and Wellness Industry Outlook to 2017- Health Clubs and Spas to Witness Strong Growth“ by Ken Research, Germany Health and Wellness market will grow at a CAGR of 3.9% during the period 2013-2017, thus amounting to USD 37,839 million by 2017 on account of growing awareness among consumers about the advantages of health and fitness activities and increasing ageing and obese population which will lead to an increase in the number of people taking up health club memberships.

Awareness about nutraceuticals and complementary and alternate medicines products through various promotional activities, preference towards herbal supplements and natural cosmetic products and increasing number of people visiting spas will drive the health and wellness market in Germany towards growth in the near future.” according to the Research Analyst, Ken Research.

The report provides detailed overview on the health and wellness market in Germany and aids readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in the coming years. The report will help industry consultants, cosmetics and toiletries manufacturing companies, suppliers and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
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by S. C.
14 june 2013, World News > Europe