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Partnership between Venice and Coca Cola

Italian daily La Stampa reported Monday that Venice was ''selling itself'' to Coca-Cola in a 2.1 million-dollar deal that will involve ''vending machines in every corner of the city''.

60 vending machines would not be placed on public soil, let alone near landmarks such as St Mark's.
Fifteen distributors will be placed on the principal vaporetti landing stages, the others will be inside council car parks and in the limited traffic zone of the mainland.

''This is a financial strategy that today is simply indispensable for safeguarding our monuments and artistic heritage and is in line with culture ministry guidelines,'' said Venice Mayor Massimo Cacciari

Cacciari last month warned that Venice's monuments and churches risked falling into ruin because too much state aid is being directed into a controversial project to protect the lagoon city from sinking.

The experimental 4.3 billion-euro Moses scheme is scheduled to come into action in 2014 and involves moveable flood barriers that rise from the seabed to block the lagoon from the Adriatic Sea when high tides are forecast.

by S. C.
24 february 2009, World News > Italy

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