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In Italy returns the time of wine: Vinitaly 2010

The vertical of six legendary vintages of Solaia by Marchesi Antinori is the “tasting-event” of the year. Not only work and business, also live music and poetry

Business, promotion and information - these are the keywords for the 44th Vinitaly, scheduled in Verona (Italy) 8-12 April 2010, the exhibition owned and organised by VeronaFiere.

Vinitaly 2010 has seen massive direct marketing action to selected mailing lists of buyer in the USA, Germany, United Kingdom, Switzerland and Austria. This is only one of the many initiatives adopted to increase even further the already impressive attendance in Verona by qualified international
operators, that in 2009 came to 45,083 (+19% compared to the 2008 edition) out of 151,216 total visitors.
Vinitaly thereby confirms its role as a global business network for world oenology. In any case, the 44th edition of the largest world exhibition dedicated to wine is eagerly awaited by producers, that at this
particular time feel the need to make the most of their promotional investments in the same way as for previous editions of Vinitaly.

“We are working to ensure excellent business opportunities for our exhibitors - said Giovanni Mantovani, Director General of VeronaFiere - and attendance re-confirmations for this year by companies present in 2009 continues to stimulate us towards improving the offering of services even further.”

Fifty top-level tastings for buyers, operators and sector experts
These events include Taste Italy, Tasting Ex…Press, Taste and Dream, Trendy today, Big tomorrow, organised by Vinitaly alongside other events by the most prestigious cellars.

From Tasting Ex…Press, touring wines developed in collaboration with the most important sector magazines on an international scale with numerous tastings including Austrian Grüner Veltliner wines, German Rieslings, Ribolla Gialla from Oslavia, the best vintages of Amarone and Marsala, Australian Shiraz, New Zealand Pinot Noir, to Taste and Dream with Braida and Bricco della Bigotta, Felluga, Donna Fugata and its Ben Ryè and Masciarelli.

With “Trendy today Big tomorrow”, the initiative organised in collaboration with Luca Maroni, Vinitaly opens its doors to the top performing Italian debut producers coming to market with very high quality wines at attractive prices.

The vertical of six legendary vintages of Solaia by Marchesi Antinori is the “tasting-event” of the year at Vinitaly. Proceeds will be entirely donated to charity on behalf of FILE – the Italian Lenitherapy Foundation. While “The blue chips of Italian wine” (the wines with the highest value in terms of bottles produced and awards for excellence in wine guides) coordinated by Civiltà del Bere and VeronaFiere is the other important “institutional” tasting at Vinitaly 2010.
Tastings organised by companies, associations, consortia and publishers especially include “The microcosms of Amarone and Burgundy, portraits of an extraordinary unicum” by Cantina Sociale Negrar in collaboration with the Valpolicella Wine Consortium, the tastings of Michele Chiarlo, the Three Green Glasses at Vinitaly by Gambero Rosso and Talent - Classic Italian sparkling wine by the Italian Talento Institute and New Guide, New Life...… by Slow Food with a blind tasting of eight wines from less well-known terroirs yet with huge potential for growth, as well as guided tastings by of Ais, Onav and Enoteca Italiana.

Not only business
Work and business during the day with trade operators from all over the world - yet in the evening, Vinitaly moves out of the exhibition centre, changes face and ensures space for wine lovers in the historic heart of Verona.
From Thursday 8 to Sunday 11 April, 18-24, Palazzo della Gran Guardia, in the splendid setting of Piazza Bra, comes to life with the Vinitaly for You wine bar. An “off-show” space that over the years has achieved growing success among the general public (more than 3,500 visitors in 2009) by offering superb pairings between wine, live music and poetry.
The Vinitaly for You wine bar, once again this year managed in collaboration with the Women of Wine Association, offers great wines and cocktails based on Durello sparkling wine by the Lessini Durello Doc Wine Consortium.
and to enjoy these tastings, wine lovers will receive a free glass embellished with quotations about wine by great poets, writers and philosophers, from Voltaire to Stevenson, from Hermann Hesse to Apollinaire, specifically made for the event.
Accompanied by live music with performances by jazz, funky and r&b groups and an international appointment with Luma Heloisa, an artist capable of ranging from samba and bossanova to jazz, with impressive drive and expressiveness; Sunday sees a tribute for the 40 years of Deja Vu, the legendary album by one of the greatest groups of all time - Crosby, Stills, Nash and Young.
The RAI Radio 2 Decanter programme will once again involve visitors to Vinitaly For You through its live evening shows.
Cost of tickets: €12 with 2 wine tastings, 1 cocktail tasting and 1 snack tasting. Wine Guide and tasting glass as gifts.
And for everyone, the “don't drink and drive” bracelet - the Vinitaly for You gadget encouraging responsible drinking.

by Graziano Alderighi
05 april 2010, World News > Italy