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Italy food & drink report

A strong food culture means that Italy has one of the highest levels of per capita spending on food and drink in the world. However, over the last ten years consumption has been adversely affected by relatively low economic growth and unfavourable demographics, with an ageing population and low birth rate. The country is now emerging from a deep recession but these issues are expected to continue hampering consumption growth over the next five years and Italy's consumption forecasts are therefore among the lowest in the Western Europe region.

Headline Industry Data

- 2010 per capita food consumption = 0.3%; forecast to 2014 = 5.5%
- 2010 alcoholic drink sales = 1.0%; forecast to 2014 = 16.2%
- 2010 soft drink sales = 0.8% ; forecast to 2014 = 15.4%
- 2010 mass grocery retail sales = 1.1%; forecast to 2014 = 19.6%

Key Industry Trends & Developments

Lavazza Signs Deal with Green Mountain - In August 2010, Italy-based coffee producer Luigi Lavazza agreed to purchase a 7% stake in US-based Green Mountain Coffee Roasters for US$250mn. As part of the deal the firms have agreed a tie-up that will see the companies co-operate in the production of singleserve coffee machines and capsules. Green Mountain plans to use the investment for expansion and to boost financial flexibility and the deal is likely to put the two in a strong position to take on Nestle, the global market leader in the fast growing single-serve coffee segment.

Private Labels Gaining Market Share - Italian consumers have been slower than their counterparts in other European countries to embrace private label food and drink products and brand name goods still dominate the sector. However, there are now signs that the combination of rising food prices and stagnant economic growth may be encouraging more Italian consumers to move away from branded products, providing a boost to producers of private labels.

by S. C.
19 october 2010, World News > Italy