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Italy wants more transparency for labels

More and more often happens that the information does not reach the consumer, because the writing is too small or they are put in difficult positions.

Italy adopted the norm aimed at stabilizing the letters’ dimension and the position of the consumers’ information.

“It occurs too often that consumers do not manage to read the label because of the small letters. With this measure we wish to make the label more understandable and clearer. The interested products are already subject to the compulsory indication of origin, but, unfortunately, More and more often happens that the information does not reach the consumer, because the writing is too small or they are put in difficult positions. That is why it was necessary to adopt the norm aimed at stabilizing the letters’ dimension and the position of the consumers’ information.
This declared the Minister of agriculture Saverio Romano, intervening at the meeting held the first of June at the Ministry of agriculture. There were the representatives of the Agricultural Confederation and sectors’ associations: cattle, poultry, beekeeping, dairy, fruit and vegetables, olive, processing industry and consumer groups.
“Because these issues are subjected to the Eu Directive 98/34 we will follow the necessary legal course and will report the decision to the Eu Commission.”
“I want to share the guide lines and then the text of this measure with all the involved actors of the chain because I sincerely believe that the method and concentration are considerable parts of political life and of those, who administer public affairs. The Minister continued, stating that during the meeting other relevant comments were made and these will be inserted in the final text that will be licensed as soon as possible.”
In addition to the measures that we are taking for the traceability and labeling, the “made in Italy” also needs more promotion, especially in those markets that now it is useless to call ‘emerging ones’, because they are among the most competitive in the world and presents for us a great opportunity. We have to coordinate a great global promotional campaign.”

Source: Agricoltura italiana on line

by S. C.
06 june 2011, World News > Italy

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