Year 12 | 26 January 2020 | firstname.lastname@example.org
Europe’s PDO and PGI certifications are set to be presented on the 29th of April at London’s City Inn Westminster Hotel (30 John Islip Street) to mark the first promotional project “One guarantee, a thousand varieties”. The result will see a gastronomic journey through the complex world of certified food products that will send out a clear message to English consumers: “Quality you can see! PDO and PGI products: unique taste, certified quality”.
The event is set to kick off at 10.00 with a conference on the importance of PDO and PGI certification: it is a gamble that the producers of the raw material and the product itself take with the consumer to ensure that quality is constant. Behind this guarantee lies the aim to ensure that production techniques which often date back hundreds of years do not die out. They are techniques that are maintained thanks to the area itself, the human tradition and a respect for rules that are more of a guarantee than a limitation. It is certification that requires the process to be completely traceable and certifiable by an external organisation.
This will be followed by a roundtable, and a tasting session of typical certified products will draw the works to a close.
Organised by the Protection Consortia for the products taking part in the project, the event will see the participation of 7 consortia: the Consorzio Tutela Pecorino Toscano DPO, the Consorzio Prosciutto Toscano DPO, the Consorzio per la Tutela dell’Olio extravergine di oliva Toscano PGI, the Associazione per la valorizzazione della Castagna del Monte Amiata PGI, the Consorzio di Tutela del Lardo di Colonnata PGI, the Associazione Piccoli Produttori del Fagiolo di Sorana PGI and the Consorzio di Tutela Miele della Lunigiana DPO.
This promotion on the European market is starting out from the English capital and will then be moving on to France and Germany in the near future. But the promotion will also see initiatives dedicated to the restaurant trade and distribution. This is because the promotion is aimed at the consumer rather than the market, as it is the consumers that must be able to recognise the quality of the product in every shop.
In fact from the 27th of April and for a whole week in 6 of the English capital’s key restaurants (Caffe Caldesi, 118 Marylebone Lane, Tel: 0207 935 1144; Caldesi in Campagna (Old Mill Lane, Bray, Berkshire SL6 2BG, tel: 01628 788 500) Getti’s 42 Marylebone High Street, Tel: 020 7486 3753; Getti’s, 16/17 Jermyn Street, Tel: 020 7734 7334; Galileo’s Locanda Toscana, 71 Haymarket, Tel: 020 7839 3939; Zia Teresa Italian Restaurant 6 Hans Road, Tel: 020 7589 7634) foodies will be able to savour dishes prepared with the seven PDO and PGI products involved in the project: Pecorino Toscano DPO, Prosciutto Toscano DPO, Olio extravergine di oliva Toscano PGI, Lardo di Colonnata PGI, Miele della Lunigiana PDO, Fagiolo di Sorana PGI and Castagna del Monte Amiata PGI.
Also from the 27th of April and for two weeks, the seven DPO and PGI certified trademark products will be taking centre stage in tasting sessions to be held at the five Partridges Food Halls (Sloane Square, 2-5 Duke Of York Square; Gloucester Road; Blackheath Village Store; Dulwich Store and Primrose Hill Store).
Two weeks for getting to know and appreciating certified trademark products. An opportunity not to be missed for taking off on a trip through unique and guaranteed products without even having to pack.
by S. C.
27 april 2009, World News > Italy