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Giro d'Italia, Zaia: it’s ideal to show off the stars of the made in Italy



During the Turn, the Minister explained, at each stage a different typical product will be promoted, Dop or Igp, each with its special relationship with the territory, explained Zaia during the meeting held to illustrate the project that aims to valorise the national agrifood heritage that will accompany every stage of 100° the Giro d’Italia.

" The 4,500 typical National products will, for sure, find a perfect scenario in the various stages of the Tour. The main characteristic of our products is in fact their tie with the territory. Another characterizing element is theirs undisputable quality: for this reason we chose to call this 'The quality in Giro".

The Minister of food, forest and agricultural policies Luca Zaia, spoke during the meeting organized, at the headquarters of the Corriere della Sera, to illustrate the project that aims to valorise the national agrifood heritage that will accompany every stage of 100° the Giro d’Italia.

The 8th of May, the Minister said, this tour will celebrate its hundredth birthday. During these last twelve months we have worked to defend and to promote the products of the Italian agriculture. Zero tolerance has been one of the main topics of our policies: with it we have defended the consumers and our producers. I am the CEO of the only Corporation that is in my heart, the farmers’ one, composed by 1.700.000 companies, with a production value of approximately 50 billion euros and 24 billions of export".

"During the Turn, the Minister explained, at each stage a different typical product will be promoted, Dop or Igp, each with its special relationship with the territory: Pomodoro San Marzano, Asiago, Chianti classico, Parmigiano Reggiano, Radicchio di Treviso, Prosciutto di San Daniele, Taleggio, Provolone Valpadana, and so on".

The Minister then spoke about the crisis of the swine sector: "These are critical days for a fundamental section that employs approximately 150 thousand people. I would want to clear once and for all that influenza A (H1N1) has nothing to do with the consumption of pig meat. It is, for the moment, a mild influenza. For this reason I invite all the organs of information not to create a media epidemic that will have like its only victim the swine breeders. Consumers should take advantage of this moment to increase their pig meat stocks, because the price will definitely rise again".

"Thursday in Ariccia, Zaia informed, we are organising a ‘porchetta’ lunch. We have chosen this locality on the outskirts of Rome because soon its most typical product, the porchetta, will have a designation of protected origin".

At the meeting in Milan with to the Minister there were also the president of Rcs MediaGroup Piergaetano Marchetti, the director Rcs cycling Sport Angelo Zomegnan, the deputy anager of the Gazetta dello Sport Franco Arturi, and the world champion Alessandro Ballan.

Professor the Marchetti thanked the Minister for having "supported this collaboration, that sees the marriage between an ancient event like the Giro d’Italia with the Italian agriculture. Ballan said: " When we go abroad to race we always carry with us Grana Padano, oil, wine and pasta".

Source: Agricoltura Italiana online

by S. C.
12 may 2009, World News > Italy

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