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Italian spumante conquests a new state in social time

No longer uncorked only for the anniversary or for dessert after lunch or dinner, even at the recent G8 summit of L'Aquila, the Heads of State and Government attending the meeting appreciated the matching of Italian sparkling wines with meals

It’s been nearly a century and a half since the first bottle of made in Italy spumante wine was uncorked.
328 million home made Spumante wine bottles were produced and consumed, 155,5 millions of which in Italy and about 110 uncorked just for New Year’s celebrations.

Export is rising sharply, with increases of about 2 figures in the past three years, witnessing a recognition of the identity, value and committment of producers to offer greater and greater quality. The Forum’s prediction is we will shortly be over 328 million bottles.

It’s increasing the predilection for bubbles made in Italy to foreign: a temperate decline for Cava, touchy for Champagne.
Again for Italian sparkling wines in foreign markets, the situations are very variable and diverse: stable signals in Germany, France and Spain but a positive trend, especially in terms of value in countries of northern Europe.

Good performance from the United Kingdom (+ 10 %) to the Scandinavian countries as in South America and other emerging among consumers. In England especially the London market has been a strong appeal for the Prosecco sparkling wine, sensations confirmed by prices: from 21 pounds in wineshops to 40 pounds in the restaurants in the Capital.
A signal of interest by English is the fact that bubbles are beginning to see in supermarkets and wineshops "sparkling wine" locally produced and origin from Kent. It seems to see a revival of the early 1700's when at London, on the Thames, there were bottled and sparkling wine from the Champagne.

The U.S. market remains the second country in the world for export: Faced with a drop of red wine and also the white (from 10% to 3%) and an average value of the bottle cut from 5,60 to 4,5 dollars, the sparkling wines carry the positive trend, still up from 2008, an average of 16% in value and 20% for volumes.

The latest surveys of the Forum Spumanti d'Italia confirms that the bubbles are substituting other wines on the Italian tables and are increasingly an everyday wine, no longer pegged only for the anniversary or for dessert after lunch or dinner.
Italian sparkling wines are a trend aperitif and a cool cocktails.
Even at the recent G8 summit of L'Aquila, the Heads of State and Government attending the meeting appreciated the matching of Italian sparkling wines with meals. On several occasions, with first courses, fish and meat have been matched with the sparkling “Italian classic method” as the Franciacorta, Gavi and the Trento.
For drinks and hors d'oeuvres, Prosecco doc Valdobbiadene and Conegliano has a enormous success as for sweets and ice cream the Asti.

The “Cernobbio” of Spumante wines does not wish “to standardize”, rather it aims at highlighting the peculiarities and differences in typology and character of every wine and every territory, as a factor of quality, value and individual autonomous identity, each one unique as to its own wine making method.

A heritage of varieties, grapes, products and labels to oppose to the onesidedness and single-label volumes of other areas in the world. A monopoly that allowed foreign producers to stand like giants over the past 50 years, but that can no longer be maintained in today’s subjective, private, individual market unless the small single differences among wine makers and townships are enhanced.
There are 230 codes of production allowing to make spumante wine, nearly all of them without any compulsory policy about method and rules.

by Ernesto Vania
07 september 2009, World News > Italy

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