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Tasmanian vegetables expanding into South East Asia

The Tasmanian Institute of Agricultural Research will receive funding from the Rudd Government to help identify new market opportunities in Southeast Asia for Tasmanian vegetables.

Minister for Agriculture, Fisheries and Forestry Tony Burke announced up to $116,000 to develop a marketing and promotion strategy to determine the needs and commercial viability of new Southeast Asian vegetable markets.

“Horticulture is a vital part of the Tasmanian economy and its enviable biosecurity status means that Tasmania can export many crops that other parts of Australia can’t,” Mr Burke said.

“This project will provide Tasmanian vegetable growers with a strategic plan to take advantage of new opportunities, such as the Southeast Asian market.”

In 2008-09 Tasmania was responsible for 91 per cent of Australia’s fresh and chilled onion exports; 39 per cent of Australia’s fresh cherry exports and half of Australia’s fresh apple exports.

The project is one of 14 to share in nearly $1.3 million from the Rudd Government to help promote Australia’s food and forest industries to domestic and export markets.

It is the second round of funding under the three-year Promoting Australian Produce initiative – a key election commitment for rural and regional industries.

by S. C.
09 april 2010, World News > Oceania

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