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Boost for Sunraysia's fruit growers

The Mildura Development Corporation will receive funding from the Rudd Government to research new ways to promote Sunraysia’s fresh and dried fruit produce.

Minister for Agriculture, Fisheries and Forestry Tony Burke said the Mildura region in NSW is major agricultural and horticultural centre which supports local jobs and communities.

“The Mildura Development Corporation will receive up to $25,000 to investigate innovative marketing strategies to put the region’s fresh and dried fruit into the supermarkets trolleys of consumers,” Mr Burke said

“Mildura is also a significant producer of wine and fruit and vegetable juices roughly 74% of Australia’s table grapes and 98% of dried grapes are produced in the region.

“The Murray Valley region, which includes Mildura, is also a major citrus growing region, producing over a third of the navel orange and grapefruit crops in Australia.”

The project is one of 14 to share in nearly $1.3 million from the Rudd Government under the Promoting Australian Produce program, which helps promote Australia’s food and forest industries to domestic and export markets.

Grants of between $50,000 and $750,000 are available to projects to boost industry marketing, research consumer habits and strengthen links with new and existing markets.

by S. C.
30 april 2010, World News > Oceania