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More wine, pork and kangaroo meat on the menu for consumers

More consumers could be eating Australian pork, kangaroo meat and mushrooms and drinking our fortified wines, with funding announced today by the Federal Government.

Minister for Agriculture, Fisheries and Forestry Tony Burke announced a total of nearly $2 million for 15 projects to help Australia’s food and seafood industries promote themselves to domestic and export markets.

It is the first round of funding under the three-year Promoting Australian Produce initiative – a key election commitment for rural and regional industries.

Grants of between $50,000 and $750,000 are available to projects to boost industry marketing, research consumer habits and strengthen links with new and existing markets.

The first round of funding includes:
- $77,000 to the Australian Winemakers’ Federation to promote new names to be given to our fortified wines, after the European Union gained exclusive use of terms such as Moselle, Port and Sherry;
- Three Australian Pork Ltd projects worth a total $535,000 to research why consumers buy certain pork products and to promote Australian products including ham, bacon and salami;
- More than $215,600 to the Kangaroo Industry Association of Australia for a marketing campaign to help improve demand from China; and
- $100,000 to the Western Australian Fishing Industry Council to boost seafood exports

Mr Burke said it was more important than ever for the Government to invest in Australian industries and help them expand.

“As the global recession continues, this is another way for the Government to help support rural and regional communities – by supporting local jobs,” Mr Burke said.

“These projects show the wide range of high quality and innovative industries supporting these communities right across Australia, from seafood and wine to meat, vegetables, olive oil and nuts.

“Australian produces the best fresh food in the world and we want to make sure everyone knows about it.”

Recipients providing matching funding under Promoting Australian Produce and applications will open shortly for the second round of funding.

FULL LIST OF PROMOTING AUSTRALIAN PRODUCE GRANTS – ROUND ONE

Australian Mussel Industry Association Inc — $50,030
To develop a marketing campaign for Australian blue mussels and help them compete with imports, including from New Zealand.

Winemakers’ Federation of Australia — $77,000
To help promote Australian fortified wine exports to the European Union, including new names to be given after the EU gained exclusive use of terms such as Moselle, Port and Sherry.

Seafood Services Australia — $148,875
To develop the capacity of the Australian seafood industry to market fresh Australian seafood and promote its environmental management practices.

Australian Pork Limited (shopper research project) — $235,000
For research to identify the key consumer motivations/triggers that drive pork purchases.

Australian Pork Limited (leverage) — $175,000
To build on the consumer research project by testing a range of promotional strategies for increasing awareness of and demand for Australian pork.

Australian Pork Limited (Australian pork products) — $125,000
To research, develop and test a new brand that clearly identifies Australian pork products to consumers.

Australian Mushroom Growers Association Ltd — $200,000
To develop a marketing campaign to promote the nutritional benefits of fresh mushrooms.

Australian Olive Association — $200,000
To promote Australian Extra Virgin Olive Oil and table olives.

VegetablesWA — $31,705
To research vegetable consumption trends and promote fresh Australian vegetables.

Western Australian Fishing Industry Council — $100,000
To expand export markets for Western Australian seafood, including lobster, prawns and abalone.

Seafood Experience Australia Ltd — $36,000
To promote Australian seafood to new or established export markets, including through an interactive workshop in London and an Australian Pavilion at the European Seafood Exposition.

Good Food Kangaroo Island — $23,000
To promote local Kangaroo Island produce, including Ligurian Bee honey.

Webster Limited — $212,500
To form a new marketing group, Australian Nut Growers to supply five Australia-grown tree nuts to domestic and export markets (walnuts, almonds, pistachios, pecans and macadamias)

Kangaroo Industries Association of Aust inc — $215,677
To market Australian kangaroo meat, particularly improving demand from the Chinese market.

Queensland Seafood Industry Association (QSIA) — $68,500
To trademark the ‘Queensland Catch’ brand and logo and promote Queensland seafood.

by S. C.
25 may 2009, World News > Oceania

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